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Enroll now General Enrollment

A complete 5-pillar learning system (Welcome, Pre-Quiz, Cinematic Info Series, Action App Worksheets, Farewell)

The full business blueprint to launch and run a profitable food truck

Cinematic Info Series bringing complex concepts to life

Action App™ Living Worksheets that build your actual business plan

Menu + Pricing strategy engineered around owner income, not vanity revenue

Founder's Profile: your personalized food truck success plan

Financial models & cost breakdowns

Permitting, zoning, and operational requirements simplified

Marketing, branding, and customer acquisition playbook

Lifetime access to updates as the industry evolves

Private preorder-only bonuses (delivered at launch)

Everything you need to thrive — nothing you need to guess.

Reserve Your Spot for $497 

save $302 off full course price today

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Comprehensive Training

Master the strategies for long-term success in the food truck industry.

Sales and Marketing Strategies

Elevate your food truck game with battle-tested tactics to drive sales and build a devoted customer base.

Sustainable Evergreen Systems

Create a solid business foundation that excels in all environments, ensuring continuous success for diverse individuals.

Why this course matters:

Why This Course Matters The food truck industry is booming — but brutal. 60% of new food trucks fail in their first year. Why? 1. Bad Financial Planning They underestimate startup costs, overestimate revenue, and burn out cash before building momentum. 2. No Operational Systems No SOPs. No labor strategy. No winter plan. No menu engineering. No structure to survive slow seasons. 3. Founder Burnout The truck owns them instead of the other way around. FoodTruckonomics is designed to increase the success rate of new food truck owners by removing guesswork, eliminating blind spots, and giving you a proven path to sustainable, profitable owner income.

Module 1

Learn the truth about what makes a truck succeed or fail — and begin building your founder profile. You’ll learn: - The mindset and habits of successful operators  - How to avoid the first-year trap  - Industry realities nobody tells you  - Action App: Build your foundational SOP framework

Module 2

Understand exactly what it costs to launch — without surprises or debt traps. You’ll learn: - Real startup costs -  Financing pathways  - Budgeting for profits  - Action App: Build your personalized budget & capex plan

Module 3

Your menu determines your survival — not your recipes. You’ll learn:  - Food cost mastery  - Menu psychology  - Pricing strategy designed for owner income  - Action App: Design your optimized menu

Module 4

Cut through the red tape without stress. You’ll learn:  - Permits, zoning, and health codes  - City vs county regulations  - Daily operations workflow  - Action App: Build your compliance checklist

Module 5

imple, modern marketing that actually works. You’ll learn:  - Branding and digital identity  - Location strategy  - Social media playbook  - Action App: Build your marketing & traffic plan

Module 6

How to survive slow season — and dominate high season. You’ll learn:  - Winter-proofing revenue  - Catering strategy  - Truck #2 roadmap  - Action App: Build your scalability plan

Module 7

This is your competitive advantage. You’ll create:  - Your custom founder identity  - Your Emotional/Performance blueprint  - Risk profile  - Operational preferences  - Leadership strengths & blind spots  - Your final founder profile PDF

Module 8

Put everything together and build your launch plan. You’ll learn:  - Opening day checklist  - First-week SOPs  - Customer acquisition launch plan  - Action App: Build your final SOPs & launch roadmap

All included:

Approximate cost for hiring individual professionals and courses instead of enrolling in foodtruckonomics: $15,980

The True Cost of Starting Without FoodTruckonomics 

(In addition to the $80,000 average startup cost) Without FoodTruckonomics:  Business plan consultant: $2,000+  Menu engineering expert: $3,000  Branding & marketing plan: $4,000  Financial modeling: $1,500  SOP system design: $2,500  Legal & compliance guidance: $1,000  Founder coaching: $2,000 Total: $16,000–$20,000  With FoodTruckonomics:  Preorder Price: $497  After Launch Price: $799  Premium Tier Membership to come: $1,598 (Preorder enrollments will be automatically grandfathered into all future membership and access levels!) You save thousands — and eliminate the risk of expensive failure.

Enroll TODAY for $497

Limited pre-registration pricing

Enroll now Pre-register

Meet Your Instructor

Drew Basilicato is a food truck operator, restaurant professional, consultant, and the founder of the House of Hestia — Myrtle Beach’s next-generation food truck ecosystem. Experience includes: 8 years in the food truck industry 17 food trucks incubated & coached Author of Myrtle Beach and Conway food truck laws 10 years restaurant experience (dishwasher → AGM) Speaker at the International Pizza Expo TV host on WMBF News Advisor to food truck festivals & city governments Drew built FoodTruckonomics to raise the success rate of new food truck entrepreneurs nationwide — helping them launch with clarity, confidence, and a proven blueprint for long-term income.

This course is for you if:

- You’re 22–49 and ready to start your first food truck  - You’ve dreamed about opening a food business but never knew where to start - You want to avoid costly trial & error  - You want a proven roadmap, not - YouTube fragments  - You want a stable, sustainable income — not just busy shifts - You’re a culinary grad or recent student  - You want to build a real business, not a hobby - You already run a truck and need strong systems 

This course is NOT for:

- “Get rich quick” mindsets - People who refuse structure or planning  - Anyone who doesn’t want SOPs, systems, or accountability - People who just want to cook without building a business - Those looking for shortcuts instead of proven steps

This Course Is For Someone You Know Who:

- Talks constantly about starting a food truck but hasn’t taken the first step - Has real culinary talent but no business structure - Works a job they’re miserable in and dreams of owning something - Wants a way to change their life but doesn't know how - Loves cooking for family & friends and wants to turn passion into income  - Recently graduated culinary school and needs a roadmap to independence  - Has been burned by failed business attempts and needs guidance - Has a unique food concept but lacks operational knowledge  - Is stuck, overwhelmed, or afraid of making expensive mistakes  - Needs confidence, clarity, and a blueprint from someone who’s “been there

If you know a future food trucker

FoodTruckonomics makes the perfect gift for anyone in your life who deserves a real chance at success — and just needs the right guide to get there.

Enroll now Pre-Registration 

Course Curriculum

9 Chapters · 74 Lessons

  1. 1
    1. (Included in full purchase)

      Why the AI?

  2. 2
    1. (Included in full purchase)

      Reframe the Game: Prequiz

    2. (Included in full purchase)

      The NEW Food Truck Industry By The Numbers

    3. (Included in full purchase)

      Food Truck Myths vs. Food Truck Reality

    4. (Included in full purchase)

      The Anatomy of Your Food Truck Business

    5. (Included in full purchase)

      Why Now: Why This Moment is Ideal for Your Food Truck

    6. (Included in full purchase)

      Cook. Operator. Founder: The Three Paths of the Modern Food Truck World

    7. (Included in full purchase)

      Module 1 - Retention Quiz

    8. (Included in full purchase)

      AAS (Action & Application Section) 1:1 - Industry Reality Mapping

    9. (Included in full purchase)

      AAS 1.2 — Myth Deconstruction Worksheet

    10. (Included in full purchase)

      AAS 1.3 — Food Truck Anatomy Diagnostic

    11. (Included in full purchase)

      AAS 1.4 — Timing Advantage Assessment

    12. (Included in full purchase)

      AAS 1.5 — Role Identity Diagnostic (Cook → Operator → Founder)

    13. (Included in full purchase)

      AAS 1.6 — Market Observation Assignment

    14. (Included in full purchase)

      AAS 1.7 — Founder Alignment Statement

    15. (Included in full purchase)

      AAS1 - Printable Worksheets

  3. 3
    1. (Included in full purchase)

      Deconstruct the Truck: Prequiz

    2. (Included in full purchase)

      Truck or Trailer

    3. (Included in full purchase)

      Your Two Kitchens: Production and Execution

    4. (Included in full purchase)

      Your System of Systems

    5. (Included in full purchase)

      Legal Roadmap: How to Legitimize the Dream

    6. (Included in full purchase)

      The 5 Hats for Food Trucks

    7. (Included in full purchase)

      Module 2 - Retention Quiz

    8. (Included in full purchase)

      AAS 2.1 - Choosing Your Operating System

    9. (Included in full purchase)

      AAS 2.2 - Production vs Service

    10. (Included in full purchase)

      AAS 2.3 - Mastering the Machine

    11. (Included in full purchase)

      AAS 2.4 - Legitimacy Before Launch

    12. (Included in full purchase)

      AAS 2.5 - Becoming a Complete Operator

    13. (Included in full purchase)

      AAS 2.5a - Becoming a Complete Operator

    14. (Included in full purchase)

      AAS2 - Printable Worksheets

  4. 4
    1. (Included in full purchase)

      Igniting the Founder's Flame

    2. Igniting the Founder's Flame: Prequiz Free preview
    3. (Included in full purchase)

      Show Them Who You Are

    4. (Included in full purchase)

      The Hedgehog

    5. (Included in full purchase)

      Self-Destruction vs. Sustained Dominance

    6. (Included in full purchase)

      Calm is a Tool: The Founder's OS

    7. (Included in full purchase)

      Building your Founder's Profile

    8. (Included in full purchase)

      Module 3 - Retention Quiz

    9. (Included in full purchase)

      AAS3.1 — Founder Identity Calibration

    10. (Included in full purchase)

      AAS3.2 Founder Archetype Selection

    11. (Included in full purchase)

      AAS3.2a Founder Archetype and Blindspot Mapping

    12. (Included in full purchase)

      AAS3.3 - The Hedgehog Quiz

    13. (Included in full purchase)

      AAS3.3 - The Hedgehog Concept Applied

    14. (Included in full purchase)

      AAS3.4 - Burnout

    15. (Included in full purchase)

      AAS3.5 - The 20-Mile March

    16. (Included in full purchase)

      AAS3.6 - 3 Questions to Solve a Crisis (practice)

    17. (Included in full purchase)

      AAS3.7 - Founder Priority Protection

    18. (Included in full purchase)

      AAS3.8 Founder Standards Declaration

    19. (Included in full purchase)

      AAS 3 - Printable Worksheets

  5. 5
    1. (Included in full purchase)

      Food Truck Business Plan: Prequiz

    2. (Included in full purchase)

      Executive Summary

    3. (Included in full purchase)

      You vs. Them: Leadership and Competitive Analysis

    4. (Included in full purchase)

      Operations Plan

    5. (Included in full purchase)

      Marketing Plan

    6. (Included in full purchase)

      Financial Plan

    7. (Included in full purchase)

      Module 4 - Retention Quiz

    8. (Included in full purchase)

      AAS4.1 - Executive Summary

    9. (Included in full purchase)

      AAS4.2 - Leadership and Competition

    10. (Included in full purchase)

      AAS4.3 - Operations Plan

    11. (Included in full purchase)

      AAS4.4 - Marketing Plan

    12. (Included in full purchase)

      AAS4.5 - Financial Plan

    13. (Included in full purchase)

      AAS4 - printable worksheets

  6. 6
    1. Food Truck Branding: Prequiz Free preview
    2. (Included in full purchase)

      What is a Food Truck Brand?

    3. (Included in full purchase)

      Branding Beyond Food

    4. (Included in full purchase)

      Your Values Become the Food Truck's Expression

    5. (Included in full purchase)

      Brand Clarity is What Unlocks Profits

    6. (Included in full purchase)

      Emotion is What Creates Loyalty

  7. 7
    1. (Included in full purchase)

      Food Truck Food 101

    2. Food Truck Food 101: prequiz Free preview
  8. 8
    1. (Included in full purchase)

      Prelaunch Campaign

    2. (Included in full purchase)

      Prelaunch Campaigns: prequiz

  9. 9
    1. (Included in full purchase)

      Vertical Stacks

    2. (Included in full purchase)

      Vertical Stacks: Prequiz

FAQs

- Do I need a food truck already? No. This course teaches you how to build your business from the ground up. - How long do I have access?  Lifetime access, including all future updates. - Can beginners take this course?  Yes. FoodTruckonomics is designed for first-time founders. - Will this help if I already have a food truck? Absolutely — especially for menu engineering, SOPs, marketing, and scalability.  - Is the preorder price final? Yes. The $497 preorder price increases to $799 at launch.  - Do I need business experience? No. That’s what the course is built for.  - What makes this different from free YouTube content? FoodTruckonomics is structured, complete, personalized, and tested — not scattered tips from random creators.

Secure Your Preorder for $497 (Price Increases Soon)

Take the next step towards food truck success. Enroll in our course today and unlock the full potential of your food truck business!

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